Beauty Toaster: Good vibes at dawn

On October 27, 2021, the 159th episode of the leading beauty podcast, Beauty Toaster—conceived, created, and hosted by Chantal Soutarson for over three years—will be broadcast, dedicated to the rebirth of the COTTAN brand. A lively discussion about the enthusiasm and challenges associated with such a project. Among the questions raised: 

Cottan is a brand that was created two centuries ago and had completely fallen into oblivion. How do you go about reviving it from the ashes?

Who originally created Cottan? And what was unique about this brand?

Bringing something back to life doesn't mean recreating it identically, especially when two centuries separate its birth and its rebirth. What were the challenges?

When you saw some of the brand's products and formulas, didn't you think, "We're not really inventing anything new after all"?

What choices did you make in terms of ingredients that are more in line with 2021?

What products make up Cottan today in 2021? What makes it unique? Who is the brand aimed at?

What is ultimately more complicated: creating a brand from scratch or reviving one?

And many more, as the conversation unfolds. Here are a few words from the heart of this podcast, Chantal Soutarson, to announce this new episode: 

"In the nearly four years that I've been conducting interviews🎙for you on Beauty Toaster, I've never heard a story of this caliber. Fasten your seatbelts, we're going back in time. It's moving, inspiring, and makes you want to look back at the past. Because ultimately, whatever anyone says, we never invent anything..."

Here is the link to the full episode: Behind the scenes of the rebirth of COTTAN on Beauty Toaster.