Vanishing creams, also called snow creams or vanishing creams, belong to a family of care products that almost disappeared from the market for almost a century, with the advent of petrochemical formulations in the cosmetic industry.
These creams differ from modern moisturizing formulas in two major aspects:
Texture and sensoriality:
Vanishing creams offer a unique experience. Their rich and creamy texture transforms, upon application, into a light and airy foam which suddenly disappears as it penetrates the skin. This sensory metamorphosis — soft, fresh and non-greasy at the same time — earned them their name. Their naturally white and slightly pearly appearance reinforces this feeling of purity and lightness.
Formulation and performance:
Unlike so-called “cold creams”, built around a blend of fatty substances, evanescent creams are based on a radically different formulation principle, because their formula is based on a water-based emulsion, hence the name “water-based” which is sometimes found in cosmetic literature. Their strong moisturizing power comes from this structure, dry oils, and a high glycerin content, which form a moist microfilm on the surface of the skin, retaining water, while preserving the sensation of a dry and supple touch. This non-greasy emollient system provides long-lasting hydration, particularly beneficial for sensitive, thin or dry skin. Corneometric studies have confirmed the effectiveness of these formulas, illustrating the relevance and modernity of this ancient know-how.